Blunch
Blunch is a tiny neighborhood sandwich shop in Boston’s South End. After a few years in business, the owner of Blunch asked TBD to modify their existing brand identity to fit in with their post-war 1940’s decor — but not so different that she would have to change her exterior signage. TBD created a new logo, menu, and t-shirt design that helped elevate her brand. Blunch was recognized as Massachusetts’ best chocolate chip cookie by Cosmopolitan, and was featured on Diners, Drive-Ins, and Dives shortly after the brand reboot.
Date
2014
Industry / Vertical
B2C, Food & Beverage
Filed Under
Brand identity, Graphic Design