![Blunch interior](http://thingsbendoes.com/wp-content/uploads/2019/02/blunch-photo.jpg)
![](http://thingsbendoes.com/wp-content/uploads/2019/02/blunch-logo-lo-res.jpg)
![Blunch t-shirt designs](http://thingsbendoes.com/wp-content/uploads/2019/02/blunch-tshirt-options-p2.jpg)
![Blunch shirts](http://thingsbendoes.com/wp-content/uploads/2019/02/blunch-shirts.jpg)
![Blunch menu p1](http://thingsbendoes.com/wp-content/uploads/2019/02/blunch-menu1.jpg)
![Blunch menu p2](http://thingsbendoes.com/wp-content/uploads/2019/02/blunch-menu2.jpg)
![Blunch Guy Fieri](http://thingsbendoes.com/wp-content/uploads/2019/02/blunch-guy-fieri.jpg)
Blunch
Blunch is a tiny neighborhood sandwich shop in Boston’s South End. After a few years in business, the owner of Blunch asked TBD to modify their existing brand identity to fit in with their post-war 1940’s decor — but not so different that she would have to change her exterior signage. TBD created a new logo, menu, and t-shirt design that helped elevate her brand. Blunch was recognized as Massachusetts’ best chocolate chip cookie by Cosmopolitan, and was featured on Diners, Drive-Ins, and Dives shortly after the brand reboot.
Date
2014
Industry / Vertical
B2C, Food & Beverage
Filed Under
Brand identity, Graphic Design